In another situation, a safety practitioner on an inspection in a factory is disturbed by
the system of control relating to potential hazards. He provides negative reinforcement by
ridiculing or criticizing those responsible and writing in unfavourable terms about this expe-
rience in the company’s newsletter.
Social Learning
Albert Bandura and others have extended and expanded Skinner’s work by demonstrating
that people can learn new behaviour by watching others in a social situation, and then imi-
tating or modelling their behaviour a er that of the other person (Bandura 1977). is type
of learning is ...
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