e more time that passes, the less e ective the reinforcer will be. us, the reinforcer should
be delivered as soon as possible following completion of the desired behaviour.
Principle of reinforcement size states that the larger the reinforcer is, the more e ect it
will have on the rate of the desired behaviour. e size of the reinforcer is relative. A rein-
forcer that may be large to one person may be small to someone else. us, the size of the
reinforcer should relate to both the behaviour and the individual.
Principle of reinforcement deprivation states that more a person is deprived of t
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month, and much more.