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CHAPTER 5: ATTITUDES AND VALUES
with another (e.g. we cherish our health but also enjoy smoking), the unpleasant state known
as cognitive dissonance arises. We feel uneasy about the inconsistencies, believe our various
attitudes, and are motivated to change our attitude to resolve this dissonance. In the example,
the fact that you selected one job may disorient with the fact that you once considered the
advantages of the other. erefore, to justify your decision and to avoid cognitive dissonance,
you simply change the way you feel, bringing your attitude in line with your feelings. Speci -
cally, you adopt a more positive attitude towar