To what extent do attitudes predict or cause behaviour? Behavioural scientists used to con-
tend that individual behaviours were consistent with their attitudes. However, they now
accept the motion that a simple direct link between attitude and behaviour doesn’t fre-
quently exist. For example, if an individual has negative feelings, opinions, and behavioural
dispositions towards his boss, he may still choose not to behave negatively towards her
because (1) he cannot o end his senior, (2) the norms of courteous behaviour outweigh his
desire to express his negative attitude, (3) he may decide ...
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