
127
CHAPTER 5: ATTITUDES AND VALUES
3. Aesthetic: Values form, grace, and harmony and emphasizes the artistic aspects of life.
4. Social: Values love of people and altruism, and emphasizes concern for others.
5. Political: Values power, position, and in uence and emphasizes competition and winning.
6. Religious: Values unity of people’s relationship to the universe and emphasizes high
ideals and the search for the purpose of being on earth.
Researchers have found that the values people emphasize vary with their occupations. For
example, scientists of all kinds are o en theoretically inclined; business people emphasize
economic value; artists ...