
129
CHAPTER 5: ATTITUDES AND VALUES
person cannot change his mind as knowledge increases. People can change their values and
goals, but only for good reasons. Box 5.5 gives examples of organizational values in Indian
and international companies.
Changes in Values with Time
Although values are relatively enduring with the possible exception of those adopted as a
result of organizational membership—they can and do shi over time (Hirey 1993). Impor-
tant local, national, and world events lead to changing attitudes, needs, and values.
An awareness of values can help managers understand and predict the behaviour of oth-
ers. For example, they may assume ...