7CSR and innovation or CSR as non-technological innovation
Magdalena Popowska
When something is important enough, you do it even if the odds are not in your favor.
(Elon Musk, CEO of SpaceX and Tesla)
7.1Introduction
The current turbulent time is creating tough conditions for all organizations operating in the increasingly competitive markets. Ongoing globalization enhances international networking of the markets and, therefore, creates additional competitive pressure for companies struggling to differentiate themselves from the competition. Due to these complex market conditions, climate change and the scarcity of resources, the requirements of the stakeholders change, which brings new challenges and opportunities. ...
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