Organizational Cultures of Remembrance

Table of contents

1. Cover
2. Title
3. Copyright
4. Contents
5. 1 Introduction
6. 1.1 When Business Organizations Remember their Past
7. 1.2 Aims, Approach, and Structure
8. 2 A Cultural Perspective on Organizational Remembrance in Corporations
9. 2.1 Key Qualities of Modern Business Organizations and a Spotlight on Cultural Phenomena
10. 2.2 Identity and Image in Organizations as Cultural Categories
11. 2.3 Memory and Remembrance in Organizations
12. 2.4 Organizational Cultures of Remembrance as a Conceptual Nexus
13. 3 Empirical Research Design
14. 3.1 Description of the Fieldwork Setting at the Time of Investigation
15. 3.2 A Compact History of AUDI AG
16. 3.3 Mix of Qualitative Methods in Organizational Ethnography
17. 3.4 Fieldwork as a Social Process
18. 4 Audi Tradition in its Role as the Official Carrier of Organizational Remembrance
19. 4.1 The Corporate History Department in Relation to the Company
20. 4.2 Formalized Areas of Tradition Work and Structures
21. 4.3 Remembering the Corporate Past through Thematic Lenses
22. 4.4 Short Summary
23. 5 Purposes and Cultural Forms of Organizational Remembrance
24. 5.1 Retaining Physical Proof of One’s Existence
25. 5.2 Legal Protection of Trademark Rights
26. 5.3 Historical Accountability
27. 5.4 Corporate Identity Construction in Public Relations
28. 5.5 Brand Identity Construction in Marketing
29. 5.6 Direct Economic Utilization
30. 5.7 Satisfaction of Entertainment Demands
31. 5.8 Short Summary
32. 6 Multiple Stakeholders of the Corporate Past
33. 6.1 Internal Stakeholders
34. 6.2 Semi-internal Stakeholders
35. 6.3 External Stakeholders
36. 6.4 Network of Remembrance, Collaboration, and Conflict
37. 6.5 Short Summary
38. 7 Organizational Remembrance as a Historical Process of Evolution and Differentiation
39. 7.1 The Default Mode of Organizational Forgetting
40. 7.2 Phase One: Remembering a Little and Forgetting a Lot
41. 7.3 Phase Two: Gathering and Protecting
42. 7.4 Phase Three: Going Public on a Grand Scale
43. 7.5 Phase Four: Hitting the Apex
44. 7.6 The Economic Cycle of Organizational Remembrance and Beneficial Factors Advancing the ‘Tradition Cause’
45. 7.7 Short Summary
46. 8 The Emergence of Historical Consciousness among the Workforce
47. 8.1 Historical Consciousness as a Member’s Mental Competence
48. 8.2 Factors Influencing the Development of Historical Consciousness
49. 8.3 Short Summary
50. 9 Construing Organizational Reality through Retrospection
51. 9.1 Explaining the Reasons for Contemporary Market Conditions
52. 9.2 Tracing the Roots of Common Working Practices
53. 9.3 Justifying the Existence of Corporate Conflicts
54. 9.4 Evaluating the Quality of Corporate Life
55. 9.5 Short Summary
56. 10 Constructing Identities in Light of the Corporate Past
57. 10.1 Identifying with Contemporary Business Success
58. 10.2 Processing Changes in Brand Image
59. 10.3 Evoking a Positive Organizational Identity
60. 10.4 Achieving Concreteness of Identity
61. 10.5 Coping with Identity Threats
62. 10.6 Short summary
63. 11 Conclusion
64. 11.1 Review and Discussion of Key Empirical Insights
65. 11.2 Implications for Managerial Practice
66. 11.3 Generalizability and Limitations of this Empirical Study
67. 11.4 Issues for Future Research & Outlook
68. 12 Appendix
69. 12.1 Research Opportunities and Sampling of Respondents
70. 12.2 Supporting Material for Fieldwork
71. Endnotes
72. Primary Material Cited
73. Academic Works Cited
74. Subject index