6  Multiple Stakeholders of the Corporate Past

Ethnographic fieldwork revealed that there were multiple actor groups who claimed a stake in AUDI AG’s past. Identified here as stakeholders of the corporate past, they employed a range of cultural forms of remembrance, through which they recollected and represented aspects of the corporate past. While these stakeholders, aside, that is, from Audi Tradition, did not ‘work’ the past on a full-time basis, they still pursued specific goals by occasionally engaging in such practices. This chapter identifies these stakeholders and their interest in and perspectives on remembrance, as well as the ends to which they put it.

The corporate past was not represented in a consistent manner. Different stakeholders ...

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