Organizational Survival: Profitable Strategies for a Sustainable Future

Preface

The world needs dreamers, and the world needs doers.But above all, the world needs dreamers who do.

—SARAH BAN BREATHNACH

GREG—After a long and successful career, I have come to the embarrassing conclusion that I may be a slow learner. It took over 30 years and three big “aha” moments to get to the point of writing this book. It boils down to the fact that unless people sense a real crisis, they most likely won’t react. If you see a bus coming toward you, you step out of the way. If something is flying at your face, you duck. The right question is, how far ahead should you plan to avoid these risks to life and limb before they are upon you?

My first “aha” moment came in October 1980, when I was offered a position as program manager of ...