7Organizing Your Writing and Speech to Get Faster Results

If you wish to succeed in managing and controlling others—learn to manage and control yourself.

WILLIAM J. H. BOETCKER

USE YOUR SUBJECT LINE TO GET YOUR READER TO OPEN YOUR E-MAIL

The fastest way to speed up responses to your e-mail messages is to improve your subject line. Use your subject line to tell the reader what your e-mail is about. Don’t use it to announce the topic. Make them curious about your e-mail. Make your subject line stand out in his in-box. All readers want to know:

• Why did I get this e-mail?

• What do I have to do, if anything?

• When do you need it?

The average reader decides in 5 to 10 seconds whether to take action on your e-mail, file it, or delete it. To create ...

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