18Management Across Borders
Back in the first half of 2001, when the world was less on edge, a British psychologist named, appropriately enough, Richard Wiseman set out to find the world’s funniest joke. He and his colleagues constructed a website that would collect jokes and ask people to rate them on a specially designed “giggleometer.” (Patent pending, I suppose.)
In a year, they collected more than 40,000 usable jokes—after culling out all the dirty ones—which were rated by more than 1.5 million people around the world. Here’s the joke that had the most universal appeal, since dubbed “the world’s funniest joke”:
Two hunters are in the woods when one of them collapses to the ground and his eyes roll back in his head.
His companion whips out ...
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