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CHAPTER 12Encourage Social Entrepreneurship

We need to remember that we are all created creative and can invent new scenarios as frequently as they are needed.

— MAYA ANGELOU, AMERICAN AUTHOR AND POET

Aiming High

The year is 1961, and John F. Kennedy is early in his presidency. Although space exploration has just begun, President Kennedy declares an ambitious—and, to many, unattainable—vision: to put a person on the moon before the end of the decade. Astonishingly, with commitment, persistence, and resources, we achieved it.

Social entrepreneurs are creating new ways to solve our world’s most serious social problems, which will help us reach the UN Millennium Development Goals.

The UN Millennium Development Goals set out today’s “moon ...

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