IN THIS CHAPTER
Getting to know social media
Subscribing to podcasts and blogs
Setting up RSS feeds via Internet Explorer and Outlook
Reading RSS feeds
Everybody’s doing it — social media, that is. You’ve certainly heard about Twitter, LinkedIn, and all the other web services that seem to have captivated so many people. If you have trouble keeping up with social media gibberish, you’re not alone; it changes much too quickly for most people to follow. In 2006, for example, MySpace was the number one destination on the Internet. By 2009, every tech conference expert I encountered swore that MySpace had gone out of style; Facebook had become everyone’s darling. In just 30 months, MySpace went from tomorrow’s hope to yesterday’s news. And even as we speak, young people are increasingly moving to Instagram and Snapchat, so it’s safe to say that the only consistent thing about social media is change.
But social media is no passing fad. Social media trends now exert powerful influence on business, culture, and public policy. It doesn’t matter ...