Chapter 5. Aligning with Stakeholder Goals

“I think it is very important for you to do two things: act on your temporary conviction as if it was a real conviction; and when you realize that you are wrong, correct course very quickly.”—Andy Grove1

A successful product aligns to its stakeholders’ goals and enables them to achieve business success. Getting to alignment requires continuous stakeholder dialog. Why is this? During the course of a development project, the stakeholders’ view of their goals will often change, as will your own team’s perception of those goals. How can this be? Consider the stakeholders first.

They have real business problems to address: We’ve been calling these the stakeholder goals. But stakeholders can’t necessarily ...

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