Chapter 2

The Role of the Individual Purchase


© Nat Ulrich/

© Bakalusha/

When looking at the root cause of garbage, we as consumers bear a large part of the responsibility. Garbage is predicated on our individual consumption. If we don’t buy something, it can never become garbage.

The manufacturers that make our products are here to serve the desires of consumers (you and me). Sure, by marketing to our desires they may influence what we want—or even introduce things we never knew we wanted—but in the end we are the individuals who pull the trigger and trade our money for those goods. No one is forcing us to buy ...

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