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Outsmarting Google®: SEO Secrets to Winning New Business by Bradley Bailyn, Evan Bailyn

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1. Trust: The Currency of Google

If we could peer into the secret room where Google keeps the computers that rank every website on the Internet, this is what I think we would see (see Figure 1.1).

Figure 1.1 An illustration of how I believe Google views websites.

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Google analyzes unimaginable amounts of data from millions of websites and whittles it down to the ten most relevant results for your search. As you will soon see, only a few factors ultimately determine the order of search results. But the big G likes to have all sorts of data available so that it can return relevant web pages for highly specific searches such as why does my dog like ...

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