8. Google Optimization Myths
The purpose of this book is to teach you how to dominate the Google search results and gain lots of new business. However, it is often hard to transmit information if other, conflicting information is present. It would be ideal if everyone reading this book were starting with a blank slate, knowing nothing about SEO. But because most of you have read a bit on the subject, I have a little battle to wage with commonly held beliefs. There are tons of theories out there, most of them propagated in webmaster forums by so-called experts who actually know little about the subject. Here in this chapter, I plan to depose some of the most insidious, widely spread myths about Google optimization.
I can think of two reasons why ...
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