9. White Hat Versus Black Hat SEO
I want to pause for a moment now to orient you. By this point, you should know enough about Google optimization to be a force. And I hope that I have transmitted this information in an accessible way. But before going on to the more “advanced” chapters, which cover the corners and angles that go beyond the basic, I want you to know what school of thought all of this knowledge comes from.
I am what’s known as a white hat SEO. Originating in the movies where the heroes wore white hats and the bad guys wore black, the terms black hat and white hat are used in the world of SEO to denote two separate optimization philosophies. White hat SEO is helping a website to rank at the top of the results using every advantage ...
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