Outstanding business english

Table of contents

1. Out Standing
2. Back Cover
3. Front Page
4. Contents
5. Preface
6. Introduction
7. 01 Why are you writing?
   1. Who are your readers?
   2. What’s the purpose of your writing?
   3. Readers take just a few seconds to judge your writing
   4. How formal or informal do you need to be?
   5. Your checklist for action
8. 02 Business writing for today
   1. Winning business through English
   2. Academic writing compared with writing for business
   3. Can you use ‘I’ when you write in business?
   4. Listen to readers’ feedback
   5. Choosing the right style
   6. Ideal communication
   7. The Word Power Skills system: four easy steps to success
   8. Your checklist for action
9. 03 Quality matters
   1. Shine through your writing!
   2. To make mistakes is only human?
   3. How readers can react to written mistakes
   4. Further costs of getting your writing wrong
   5. You can never fully outsource your writing
   6. Checking for mistakes
   7. Proofreading tips
   8. Your checklist for action
10. 04 Telling your story through social media
    1. There’s a new type of business writing
    2. Get into the social media mindset
    3. More about social media
    4. What are the key objectives?
    5. Some major platforms out there
    6. How do companies shine through their social media interaction?
    7. Writing that creates trust can create a community
    8. The long and the short of it: past, present and future
    9. Further writing tips for key channels such as Facebook, Twitter, LinkedIn
    10. What excites people so much they want to share it?
    11. Call people to action – and check it’s worked
    12. Telling your story
    13. Your checklist for action
11. 05 Defining business English
    1. ‘Standard’ and ‘variant’ English
    2. Writing for both native and non-native English speakers
    3. Some surprising problems with English for global business
    4. Define business English within your company
    5. Your checklist for action
12. 06 Writing English for global business
    1. Looking at how you use English at work
    2. Writing problems faced by non-native English writers
    3. Problems with non-native English writing for native English speakers
    4. Problems posed for native and non-native English writers alike
    5. Business writing as communication
    6. English continues to evolve
    7. Non-native English writers can have an advantage!
    8. Native English writers: beware of complacency!
    9. Your checklist for action
13. 07 E-mail and instant messaging
    1. General
    2. The rise and rise of e-mail
    3. E-mail scenarios to watch out for
    4. Multi-lingual and other e-mail threads
    5. Structure your e-mails
    6. Designing how you write e-mails
    7. Instant messaging and texting
    8. Your checklist for action
14. 08 Punctuation and grammar tips
    1. Why punctuation and grammar matter
    2. Punctuation and other marks
    3. Parts of speech and other grammar
    4. Paragraphs
    5. Verbs and tenses
    6. Agreement of subject and verb
    7. Comparison
    8. Fluidity in writing
    9. Your checklist for action
15. 09 Writing tips for everyday business
    1. Writing a date
    2. Time
    3. Numbers
    4. Measurements
    5. Your checklist for action
16. 10 Common confusions and how to avoid them
    1. Common confusions for both NE and non-NE writers
    2. Acronyms
    3. Active and passive
    4. Nominalization
    5. Your checklist for action
17. 11 Letter writing
    1. General
    2. An example of a letter asking for information
    3. Outline letter confirming a booking
    4. Stay ahead or stay behind
    5. Specific tips about addressing letters
    6. CVs/résumés and cover letters
    7. Your checklist for action
18. Autora: Fiona Talbot
19. Publicidad Lid Editorial
20. Copyright Page