Book descriptionOutstanding Business English gives guidance to non-native English speakers on how to communicate clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you to get your communications right first time, Outstanding Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For intermediate to advanced English speakers, it focuses on the areas that are easy to get wrong. This book draws on the author's wealth of experience, using real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs, social media communications and more. Featuring sections on punctuation and grammar, checklists to help you assess how you are getting on before moving on to the next stage and with a chapter dedicated to how to write effectively for social media, Outstanding Business English has been praised by both native and non-native writers of English as an indispensable resource. "English is illogical, eccentric and complicated by baffling etiquette. This brilliant guide for non-native speakers decodes the world's lingua franca and makes essential reading if you form part of an international team."
Table of contents
- Out Standing
- Back Cover
- Front Page
- 01 Why are you writing?
- 02 Business writing for today
- 03 Quality matters
04 Telling your story through social media
- There’s a new type of business writing
- Get into the social media mindset
- More about social media
- What are the key objectives?
- Some major platforms out there
- How do companies shine through their social media interaction?
- Writing that creates trust can create a community
- The long and the short of it: past, present and future
- Further writing tips for key channels such as Facebook, Twitter, LinkedIn
- What excites people so much they want to share it?
- Call people to action – and check it’s worked
- Telling your story
- Your checklist for action
- 05 Defining business English
06 Writing English for global business
- Looking at how you use English at work
- Writing problems faced by non-native English writers
- Problems with non-native English writing for native English speakers
- Problems posed for native and non-native English writers alike
- Business writing as communication
- English continues to evolve
- Non-native English writers can have an advantage!
- Native English writers: beware of complacency!
- Your checklist for action
- 07 E-mail and instant messaging
- 08 Punctuation and grammar tips
- 09 Writing tips for everyday business
- 10 Common confusions and how to avoid them
- 11 Letter writing
- Autora: Fiona Talbot
- Publicidad Lid Editorial
- Copyright Page
- Title: Outstanding business english
- Release date: April 2016
- Publisher(s): Editorial Almuzara
- ISBN: None
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