Putting Persuasion Power Into Effective Messages
Insure the Message Is Provocative, Clear, Understandable, and Memorable
Now that we have a creative strategy, the blueprint for the message, we are ready to execute the blueprint and start building the house. We have a clear path for what we want people to understand about the product and a goal for what the message should accomplish.
This is where the message must be dressed up to maximize performance; the strategy must be translated from marketing strategy into people talk. The message has to be made attractive, persuasive, and compelling to the target that has been identified.
The strategy started with an understanding of what those prospects are currently thinking, who they are, and ...
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