Advertising Is a Long-Term Dialogue Between the Product and Its Users
Once your advertising is released to public exposure, you will get more feedback. It will come from all quarters, and like the attributes of your product, not all will be benefits for you, the user of the advertising. Keep your eye on the original goal that was set for the advertising. That should be the basis for all evaluation of the advertising.
Kahneman points out that people will often avoid a hard question and answer a derivative one that is easier. When the commercial was being shot, someone didn’t like the wardrobe, or the way an actor delivered a line, or a legal requirement. Once you are on the air with a commercial, ignore those comments ...
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