Advertising takes disciplined thinking. You won’t be successful without imposing that discipline on the process. There is more to the iceberg than the shiny part you see.
Clients have come to us and asked for “something that can go viral.” Why? Because they think there is some free ride to a piece of communication that gets passed around independently by other people at no cost to them. We all have hopes and dreams.
Every kid has imagined themselves at bat in the bottom of the ninth inning at an imaginary World Series deciding game. As of this writing, there has been more than a century of World Series. There have only been two walk-off home runs in all that time: Bill Mazeroski in 1960 and Joe Carter in 1993. That is less ...
Get Overcome AD-versity now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
