O'Reilly logo

Overcoming Anxiety, Second Edition by O. Joseph Bienvenu, Joni E. Johnston

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER8

Taming Your Thoughts

In This Chapter

  • Discover how actively we produce our inner dialogue
  • Investigate the relationship between thoughts and feelings
  • Discover how to correct the thinking errors that fuel anxiety
  • Learn how to make pessimism work in your favor

Too much anxiety might be bad for a person but good for business. A typical marketing strategy is to create mild anxiety in potential customers and then offer a product or service to manage that anxiety. Several years ago, a popular clothing company introduced “anxiety zones” as a way to classify all of their women’s swimsuits. (Worried about your too-big tummy? Buy this suit! For ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required