1. For more, see the in-depth McKinsey Global Institute & McKinsey Sustainability & Resource Productivity Practice report Resource Revolution: Meeting the World’s Energy, Materials, Food, and Water Needs, November 2011, http://www.mckinsey.com/insights/energy_resources_materials/resource_revolution.
2. Kyle Wiens, “We’re Running Out of Resources, and It’s Going to Be OK,” February 8, 2013, http://blogs.hbr.org/cs/2013/02/were_running_out_of_resources.html.
3. The work of Michael E. Porter, such as Competitive Strategy: Techniques for Analyzing Industries and Competitors (New York: The Free Press, 1998), is the best illustration of the positioning approach.
4. For more on this approach, see W. Chan Kim and Renée Mauborgne, ...