Principle 7Nothing Beats Being Positively Remarkable

If people talk about you in a positive way, your marketing budget reduces to zero.

Replace Your Marketing Budget with a Remarkable Budget

Traditional marketing and advertising is not as important as it once was. What matters most, now and in the future, is having a product that is worth talking about.

We have a smart phone in our pocket and every friend we've ever met on our social media directories just waiting to offer up welcomed advice. Add to that, we can see user reviews, blogs, star ratings and other relevant data in a dozen different ways.

The problem with traditional marketing in the current climate: you might be marketing your competition!

Imagine an electronics company takes ...

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