Here is our basic argument: You can benefit from what the people who are the best at navigating uncertainty already know.
Everyone? Everyone must become an entrepreneur?
You are right to be skeptical, if you define entrepreneur as someone who creates a for-profit business. But that is a very limited definition. It doesn’t include people who start things for social reasons. Or community reasons. And it certainly doesn’t include people in organizations who take an entrepreneurial approach to solving the challenges they (and the enterprises that employ them) face.
So maybe a more accurate title for this chapter would have been “Why everyone will need to master entrepreneurial thought and action to thrive in the increasingly uncertain world in which ...
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