Book description
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
Table of contents
- Cover
- Title Page
- Dedication
- Contents
- Introduction
- The Design Challenge
- Design Considerations: Materials
- Design Considerations: Form and Shape
- Design Considerations: Labels
- Design Considerations: Printing
-
Marketing and Brand Considerations
- 32: A Package as a Sales Tool
- 33: Demographics
- 34: Psychographics
- 35: Designing within a Brand Standard
- 36: Masstige Packaging
- 37: What’s in a Name?
- 38: Packaging Mascots
- 39: Bath, Beauty, and Health
- 40: Technology
- 41: Confection and Candy
- 42: Wine and Spirits
- 43: Beverages
- 44: Books and Media
- 45: Fashion
- 46: Food
- 47: Home and Garden
- 48: Kids’ Products
- 49: Office and Art Supplies
- 50: Pet Products
- 51: Adult Novelty
- Sustainable Design
-
The Design Process
- 58: Create an Emotional Connection
- 59: Tell a Story
- 60: Setting the Right Tone
- 61: Playful Design
- 62: Metaphors and Similes
- 63: Humor and Wit
- 64: Provide Information
- 65: The Art of Exaggeration
- 66: Fake It with Faux
- 67: Achieving Balance
- 68: Explore Pattern
- 69: Rules and Lines
- 70: Painting and Drawing
- 71: Iconography and Symbolism
- 72: Woodcuts and Drawings
- 73: Photography
- 74: Retro Design
- 75: Tactical Use of Color
- 76: Lack of Color
- 77: Abundance of Color
- 78: Don’t Hide the Substrate
- 79: Minimalist Design
- 80: Consider All Sides
- 81: Hierarchy and Dominance
- 82: Type Basics
- 83: Fonts Create Mood and Character
- 84: Handmade Type
- 85: Type as Imagery
- 86: Adapting from Other Languages
- 87: Bar Codes and Important Information
- 88: Shelf Impact
- 89: Product Protection
- 90: Unpack the Package
- 91: Functionally Convenient Design
- 92: Packaging Several Products
- 93: Decorative Packages and Collectibles
- 94: Bottlenecks, Stickers, and Other Add-ons
- 95: Breaking the Rules
- Access and Review
- Contributors
- About the Authors
- Copyright Page
Product information
- Title: Packaging Essentials
- Author(s):
- Release date: June 2010
- Publisher(s): Rockport Publishers
- ISBN: 9781610580670
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