Book description
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution.
Table of contents
- Cover
- Title Page
- Dedication
- Contents
- Introduction
- The Design Challenge
- Design Considerations: Materials
- Design Considerations: Form and Shape
- Design Considerations: Labels
- Design Considerations: Printing
-
Marketing and Brand Considerations
- 32: A Package as a Sales Tool
- 33: Demographics
- 34: Psychographics
- 35: Designing within a Brand Standard
- 36: Masstige Packaging
- 37: What’s in a Name?
- 38: Packaging Mascots
- 39: Bath, Beauty, and Health
- 40: Technology
- 41: Confection and Candy
- 42: Wine and Spirits
- 43: Beverages
- 44: Books and Media
- 45: Fashion
- 46: Food
- 47: Home and Garden
- 48: Kids’ Products
- 49: Office and Art Supplies
- 50: Pet Products
- 51: Adult Novelty
- Sustainable Design
-
The Design Process
- 58: Create an Emotional Connection
- 59: Tell a Story
- 60: Setting the Right Tone
- 61: Playful Design
- 62: Metaphors and Similes
- 63: Humor and Wit
- 64: Provide Information
- 65: The Art of Exaggeration
- 66: Fake It with Faux
- 67: Achieving Balance
- 68: Explore Pattern
- 69: Rules and Lines
- 70: Painting and Drawing
- 71: Iconography and Symbolism
- 72: Woodcuts and Drawings
- 73: Photography
- 74: Retro Design
- 75: Tactical Use of Color
- 76: Lack of Color
- 77: Abundance of Color
- 78: Don’t Hide the Substrate
- 79: Minimalist Design
- 80: Consider All Sides
- 81: Hierarchy and Dominance
- 82: Type Basics
- 83: Fonts Create Mood and Character
- 84: Handmade Type
- 85: Type as Imagery
- 86: Adapting from Other Languages
- 87: Bar Codes and Important Information
- 88: Shelf Impact
- 89: Product Protection
- 90: Unpack the Package
- 91: Functionally Convenient Design
- 92: Packaging Several Products
- 93: Decorative Packages and Collectibles
- 94: Bottlenecks, Stickers, and Other Add-ons
- 95: Breaking the Rules
- Access and Review
- Contributors
- About the Authors
- Copyright Page
Product information
- Title: Packaging Essentials
- Author(s):
- Release date: June 2010
- Publisher(s): Rockport Publishers
- ISBN: 9781610580670
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