Pair People and AI for Better Product Demand Forecasting
A new framework helps leaders orchestrate human and AI agents to accurately forecast product demand.
The Research
The framework is based on an extensive analysis of human-AI collaboration in forecasting at several companies from a variety of industries, through empirical research conducted by the authors at the MIT Digital Supply Chain Transformation lab and WHU — Otto Beisheim School of Management. The research team collaborated with companies to understand the challenges in their forecasting efforts and to investigate the specific roles of human and AI agents in the area, particularly the synergies of teaming them up. Research methodologies ...
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