Skip to Main Content
Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success
book

Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success

by Sandy Jap
November 2015
Intermediate to advanced content levelIntermediate to advanced
288 pages
6h 17m
English
Pearson
Content preview from Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success

1. When the Good Goes Bad

It was a match made in heaven. Google’s software division paired with Samsung’s smartphone group in 2009 and together they became number one in the world, with a global market share of 39.6%. The reasons for their success were many. They had clear-cut competencies, economies of scale, sophisticated executive teams, and outstanding engineers. Just as important, they were adaptable in a fast-moving technology space. Samsung’s stock price grew from $732 in 2009 to $1,243 by 2014, an appreciation of nearly 70%. When Samsung faced Apple’s copycat lawsuit, Google employees testified on Samsung’s behalf. Who could ask for more in a strategic partner?

Partners are an invaluable source of sustainable competitive advantage. In ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

How to Resolve Conflict in Organizations

How to Resolve Conflict in Organizations

Annamaria Garden
How to Manage Alliances Strategically

How to Manage Alliances Strategically

Frank T. Rothaermel, Ha Hoang

Publisher Resources

ISBN: 9780134386928Purchase book