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Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing Conflict, and Achieving Partnership Success by Sandy Jap

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8. Practices for the Long Run

Over time, several things can be done to keep the exchange lean and efficient. Among the most important is to regularly listen to each other. One of the most successful innovation practices that has assisted thousands of firms and organizations is the development of Voice of the Customer programs. This is a systematic approach to hearing what customers really want in a new product. But the practice of listening is not a skill that should be limited to new product efforts. It is every bit as critical to partnering success. Does your partnership have a Voice of the Partner program? Listening, interpreting, reacting, and monitoring progress with your partner will pay off in spades over the long run. Adobe triangulates ...

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