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Party Marketing by Lennart Grahn, Harold Moe

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Introduction

Hello and welcome to the Party and The Party Marketing process, perhaps the simplest and most straightforward route into the world of marketing!

The idea, and the aim of the book, is to make working with marketing easier and more enjoyable, to generate understanding and to make it simpler to place all the components that go to make up marketing in a natural context.

Marketing is everything …

Everything we do and everything we say is marketing and it has either a positive or negative effect on the recipient. As is everything we DON'T do and say… Everything! An enormous amount of energy is created if all the signals that are sent out to the market, as well as those inside the organization, are based on the same message, business ...

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