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Party Marketing by Lennart Grahn, Harold Moe

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Note

The company's operations should be constantly followed-up and critically reviewed. When the results of sales, market share and how the customers perceive us as suppliers are known, then a follow-up must be conducted of how all parts work and any corrections that are necessary must be made.

All overall signals – mechanical or personal – through the communication sent out from the company will give the customer a picture/image of the value that the brand, its products and services and not least the company, possesses.

You should never feel entirely satisfied, but rather always have the ambition to be better at satisfying the customers’ needs, to be, and remain, better than the competitors. That's when success is generated.

Summary ...

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