O'Reilly logo

Party Marketing by Lennart Grahn, Harold Moe

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part 1

The Party

1. The Assignment

The morning sun had just risen above the trees in the park outside Nick's kitchen window. He chose the dark grey Valentino suit, his black Gant polo shirt and his smartest shoes. The radio was playing Bridge over Troubled Water and his heart was pounding. The goal he had been nurturing during his 29 years was to become a successful salesman, and he for one felt that that was what he had become. Lately he had also been glancing furtively at the marketing department on the second floor, but had decided to carry on in sales for a while longer before moving onto the next rung in his career. His teacher in college had impressed on the students that “everyone is creative” so that must mean that he was, too. It was ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required