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Party Marketing by Lennart Grahn, Harold Moe

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The mentor

Nick sat on the edge of his bed enjoying life. The rain was hammering against the window and he felt that he deserved a really good breakfast today as a little reward. The phone was set at the lowest volume so it took a while before he realized what it was.

“Congratulations!” It was Uncle Gus. “I heard about your success.”

“Thanks, and thank you for all your help,” Nick replied, surprised by the call. And who had Gus received the information from?

“The fact is that you have actually held a party according to my marketing model in ten steps that I use in all my assignments and courses. Would you like to learn even more about it?”

Nick was completely taken aback and didn't know how to react.

“Marketing model? Wasn't it ...

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