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Party Marketing by Lennart Grahn, Harold Moe

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Day 1:Theme/business idea

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“Necessity, or a problem, is the mother of invention. Or a good idea! That's where all enterprise starts,” said Gus who was once again sitting on his exclusive three-piece suite with Nick. Nick felt oddly elated, as if he was flying in his desire to learn more. To experience new “AHA” moments. The journey was now really going to start.

“Has it occurred to you that everything we see and have around us has started with an idea?” said Uncle Gus. “The building that we are sitting in, the pens over there in the desk tidy and the laptop on my desk, ideas originating from the need for warmth and a roof over our ...

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