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Party Marketing by Lennart Grahn, Harold Moe

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Day 10:The moment of truth

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Nick walked to the office with a spring in his step on this, the tenth, day. He didn't have the feeling that he had arrived at the end of the lessons, more that he was embarking on something new. He also realized that you don't become a fully-fledged marketing man in a couple of weeks, but that he had been on a fantastic journey in Gus's company. He felt that he had a good grasp of the overall picture, the connections and what was what, of how to think and plan, not just in terms of marketing but also in other aspects of life.

He had put the Party Marketing Model up on his bedroom wall at home and when he looked ...

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