CHAPTER 4

Sustainability

Integrating Preservation and Profits

The first rule of sustainability is to align with natural forces, or at least not try to defy them.

—Paul Hawken

Sustainability is a widely used word with nearly infinite meanings. The consensus view, however, is that sustainable development incorporates the notion of meeting the needs of the present without compromising the ability of future generations to meet their needs—particularly, in the modern context, environmental needs.1 Despite the definitional chaos, young leaders are acutely aware of the challenges we face on the environment and other issues of sustainability and are keen to address them in long-term ways.

In our MBA Student Survey, the results were encouraging. Sixty-four ...

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