Pay-Per-Click: Enhanced Campaigns (Streaming Video)

Video description

Google's enhanced campaigns will change the structure of your account organization. Take advantage of these changes by discovering how to place focus on particular ad groups at particular times. Leverage the power of these tools to maximize the efficiency of your marketing campaigns and create more focused and effective ad placement. In this workshop with PPC expert Brad Geddes discusses how enhanced campaigns affect account structure, when to combine and when not to combine different campaigns, and highlights beneficial methods for structuring your campaigns.

Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.

Table of contents

  1. Introduction 00:02:41
  2. Organizing Accounts in Enhanced Campaigns 00:33:42
  3. Q & A 00:11:23

Product information

  • Title: Pay-Per-Click: Enhanced Campaigns (Streaming Video)
  • Author(s):
  • Release date: December 2013
  • Publisher(s): Pearson
  • ISBN: 9780133573305