Pay-Per-Click: How to Target and Convert Through the Buying Funnel (Streaming Video)

Video description

The buying funnel is more than just a handy metaphor. In the hands of those who know how to leverage it, the buying funnel becomes a powerful conversion tool with three distinct elements: intent, method, and potential. PPC expert Brad Geddes shows you how to understand and leverage these key elements. You'll learn how to determine your funnel, classify keywords into the funnel, write ads based on user placement, and choose landing pages based on the stages of the funnel. Master these aspects of the buying funnel and your PPC campaigns will reach more users and convert them even faster!

Brad Geddes is the author of the well-respected book "Advanced Google Adwords", and founder of, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at many conferences.

Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.

Table of contents

  1. Introduction 00:00:21
  2. Buying Funnel 00:35:01
  3. Q & A 00:12:39

Product information

  • Title: Pay-Per-Click: How to Target and Convert Through the Buying Funnel (Streaming Video)
  • Author(s):
  • Release date: December 2013
  • Publisher(s): Pearson
  • ISBN: 9780133573329