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Pay-Per-Click Search Engine Marketing: An Hour a Day by Joseph Kerschbaum, David Szetela

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Appendix A. Advanced AdWords Editor

The early days of pay-per-click (PPC) advertising provided few opportunities for efficiency or portability in account management. For a time, you were limited to adding keywords, writing ad copy, and adjusting bids within each account's web interface. Then came the spreadsheet, which opened up opportunities for bulk changes and offline editing. PPC management through bulk spreadsheets was a huge step forward, but it was time-consuming and error prone. It wasn't until Google released the AdWords Editor desktop application that PPC advertisers experienced true efficiency and portability.

What Is AdWords Editor?

AdWords Editor is an easy-to-use desktop application that directly connects advertisers with their Google ...

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