By 1981, it had become clear that a debilitating lack of talent was likely to create a ceiling for my baseball career well below the major leagues. So it was, after my sophomore year of college, that I needed to choose a major. Since I had worked part‐time at a commercial radio station – shout out to WCRA/WCRC FM in Effingham, Illinois—and the closed‐circuit radio station on the college campus at Eastern Illinois University, I decided that Mass Communications would make the most sense. Heck, I might well become a sportscaster, the next best thing to nabbing the first baseman position for the New York Mets (my original occupational aspiration). My guidance counselor concurred but offered one suggestion. Given that I had a highgrade point average and appeared to arrive at my academic major largely based on convenience rather than aptitude, she encouraged me to augment my Mass Comm major with a business administration minor. You know, just in case my sportscasting career went the way of my baseball career.

When my broadcasting career fizzled – turns out the guidance counselor was on to something – I found myself without a clear idea about my professional future. I bounced around for a year – a very interesting year that you really should ask me about if we are having a glass of wine together. Eventually, I ended up in Chicago and working in retail. About six months into a job as a customer service representative – a job that essentially meant that you got yelled at ...

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