Chapter 1
Introducing People Analytics
IN THIS CHAPTER
People analytics, defined
Examining how some businesses already analyze people data
Starting your first people analytics project
A business consists of people who work on behalf of the company (employees) doing things for other people who don’t work for the company (customers). Business decisions about people working for the company — who to hire, where to find them, what to pay them, what benefits to provide, whom to promote, and countless other decisions — have a substantial unseen impact on the company’s capability to meet customer needs, bottom-line performance, and reputation.
Traditionally, the way the leaders of companies have made human resources-related decisions has been based on gut instinct, copying what other companies are doing, tradition, or compliance with government mandates.
Today, many business decisions are now being made with data. What customer segments to focus on, what product feature improvements to make, what projects to invest in, and where to put a new store are just a few of countless examples of important business decisions that are increasingly made with data. If you go into a board meeting or ...
Get People Analytics For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
