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People, Processes, Services, and Things by Bill Dry, Hazim Dahir

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Chapter 10

Use Case in Depth—IoE Solutions for the Retail Industry

Connecting people, process, data, and things shines the most in the retail industry. In retail, customers are willing to share a lot of data about themselves to get the deal. For instance, they are happy to share information about their shopping preferences, age, gender, household income range, and more on a customer loyalty application to get points or discounts. They are also willing to let retailers capture that information directly from their behavior and their mobile devices during the shopping experience (within the store or online) using Wi-Fi access and other means. Retailers have used loyalty programs for decades to judge customer retention and the effectiveness of their ...

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