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Perfect interviews by Ken Langdon, Nikki Cartwright

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11. Where have you made your organisation take a big risk?

This is a combination question. They’re looking to make sure that you are a risk taker, and they’re also checking that given a big idea you’ve got what it takes to drive it through even a sceptical organisation.

Companies make big growth jumps by taking risks. Senior people know this and are prepared to back good people if the return is high enough and the risk has been mitigated as far as possible.

Here’s a template and example for answering this question along with the supplementary questions that interviewers will tend to ask. To find your optimal answer you’ll need to add as many of the principles here into a true story.

I risked wrecking a key brand

You’ve got to show that you ...

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