1. What interests you about our particular industry?
Some interviewers are better than others. Good ones use open questions like this one to open you up and get you talking. Poorer ones fall into the trap of asking closed questions. Look out for open questions – you want them because they give you the chance to make your points.
Recognising an open question helps you to understand how in principle you’re going to give them answers that knock their socks off and it can even help you to give a good answer to a bad question.
Overheard at a sales training course:
Rookie salesperson: ‘I’m not quite getting this. Could you just give me an example of an open question?’
Rookie salesperson: ‘Because maybe I’ll understand an example better ...