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Perfect interviews by Ken Langdon, Nikki Cartwright

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7. So, why do you want this job?

Turn a question like this into a selling opportunity by using a double answer – balance what you’ll get out of the job with what they’ll get out of hiring you.

It should be reasonably easy to answer this one as long as you’re going for the right job. If it’s very difficult, then ask yourself if this is the right employer for you before you go in.

An employer wants people to join them with enthusiasm for the challenges they’re about to face. Similarly you want to get into an environment where your working life gives you joy rather than grief. Research and good self-insight will give you the right answer to achieve both aims.

What’s in it for me?

It’s probably best to start the dual answer with the straightforward ...

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