Chapter 4Customer Care and Events
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
—Jeff Bezos
Your customers are your most valuable asset. Treat them well, acknowledge their value to your business, and reinforce their importance. Remember, the customer watches your ledger because it affects your pricing and his or her wallet. When planning, remember that the smallest gesture sometimes reaps the largest gratitude. In fact, some people may be less impressed by an extremely lavish event when the economy is tough. A customer who thinks your prices are high will always appreciate service enhancements but might question the ...
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