Chapter 8Personnel Announcements
“The key for us, number one, has always been hiring very smart people.”
—Bill Gates
Some personnel announcements target public audiences through media outlets such as newspapers, magazines, trade journals, websites, blogs, and tweets. These are designed to let clients, customers, shareholders, and other existing or potential stakeholders know of a positive change within your company. Others target the company’s employees. These are internal marketing pieces designed to maintain a positive climate and create one of acceptance for those joining the company or being promoted within it.
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Perfect Announcement Mindsets
Changes in personnel within your company affect others within the department or division, ...
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