Chapter 3Setting Expectations

All surveys generate data. Effective surveys generate actionable information. That is, they yield insights that can be translated into action. If an organization cannot make a direct link between the survey and some eventual action, it may as well not conduct the survey. Employees are justifiably demoralized when they conclude that their employer thinks so little of their opinions. They would rather the organization be honest and not go through the pretense of asking employees what they think. The bottom line: know that your management team is open to take action of some kind before you begin.

Achieving this presurvey confidence may take more time and energy than any other aspect of the survey process. Practitioners ...

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